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  • Principles of Social Media ROI

    The Return on Investment financial process was created by DuPont and used by Alfred Sloan to help make General Motors manageable in the 1920s. ROI had it origins as…

  • 10 Ways to Keep Your Donors at the Heart of it All

    You’re entering the busiest time of year in fundraising. Which means, so is everyone else. Everyone is bombarding your donors with their messages, their missions and their important news.

  • Facebook’s big changes and what they mean to you

    I’m sure by now you’ve heard all the hoopla—Facebook is changing its pages and your personal life will now appear as a timeline, with a more organized and in-depth view of snapshots…

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